Branding: Who are you?

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“Your brand is possibly your most important attribute. It defines who you are, your values, your desires, your goals and your beliefs. It is the character of your company, from the inside out and how it is perceived from the outside looking in.

Ready. Aim. Fire. Fire. Fire!

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During the turn of the century, a junior U.S. Navy Officer gave his superiors an idea of constantly firing upon targets using a method of continuous-aim firing. It never occurred to the leaders of the ship to overcompensate for the perpetual motion of the ocean, so the results because of his suggestion were incredible.

Stay Ahead of Your Competition

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Every club owner faces the same question: How do I increase revenues and stay ahead of my competition with a sluggish economy and rising costs?
The solution: you have to market to stay ahead. It’s a proven fact, you have to continually market your club to ensure prospects know you exist:

How Long is a Piece of String?

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It’s a seemingly irrelevant question isn’t it! Although, does it make any less sense than questions such as: How do I get fit? Or, how do I market my business? There is always more than one right answer, but the one thing they do have in common is the need for more information in order to answer correctly.

How to Run a Fitness Study

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The 21-day Fitness Study: Don’t be Afraid!
Once upon a time I ran a multi-purpose health club that was afraid of the 21-day Fitness Study. “How do we do this?” “Do we have enough staff?” “Can we afford it?” Those are just a few of the objections I overcame. 

Take Advantage of Summer

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Leverage Q3 for a Strong Q4…
Quarter 3 can be, when used wisely, a powerful set-up for quarter 4 successes. Take advantage of the summer season and its unique set of characteristics, such as low and/or inconsistent member usage, to leverage your brand to achieve Top of Mind status with prospects.