The Concept
With the prevalence of mobile usage across our audience, we have developed a tool to target ads to users using their GPS data on their mobile devices. We can deliver contextually relevant ads to users with a high degree of accuracy on our extended network.
How It Works
- Users browse the web on a mobile device with their location services on
- We capture their longitude and latitude
- We serve them ads based on advertisers in as little as a one mile radius from your location, a competitor or an event.
What It Looks Like
The Benefits
- Targeting - Is the most accurate method of targeting providing more relevant ads based on location
- Branding - Allows for relevant branding that can leverage when users are in a certain frame of mind
- Incremental Revenue - Targeting ads to users when they are close to a partner can drive impulse purchases
The Price
Ad Units
Big Box 300x250
Mobile Banner 320x50
Impression Level
10,000 - 249,999
250,000 - 999,999
1,000,000 +
Rate
$20 CPM
$17 CPM
$15 CPM