You have a website but can prospects find it?
If you aren't on the first or second page of the top search engines it's kind of like being tucked in the back alley. People will only look so hard and if they find something similar sooner, you've lost them.
That is where SEO comes in. It's really not voodoo technology, rather a series of strategic site submissions, web site analysis, keyphrase research and the building of a this network of details and information that will drive your site to the front of peoples searches.
If you've ever Googled "fitness" there are over 209,000,000 websites, "health club" turns up 192,000,000 results. Not exactly where you want to be competing!
The benefits of SEO are pretty straight forward.
It's all about location, location, location.
Sound familiar? If you want to:
- boost traffic
- boost your website visibility
- help you get more leads
- increase corporate relations
- keep your website fresh
- help your company brand
- have people find your business
then a solid, affordable SEO strategy should be part of your marketing plan. Over the past several years, SKB has been developing a clear, concise and effective program helping our clients improve their SEO and in turn driving more prospects to their sites increasing traffic and lead flow. Each site is different and requires different tactics but here is how is works:
SEO Program
Before we even begin to optimize your site, we make sure the foundation is strong, we perform a site analysis to ensure from a technical standpoint all the code can be read and understood properly by search engines. Then we work with you to decide what the best keyphrases and descriptions are for each page on your site. What you want and what will give you the best results may be two different things. We will help you pick the best options. All sites need to go through the same series of checks, tests, and research to determine what needs to be optimized. Here are the items that SKB will assess, fix and add to each page of your site.
All SEO programs include:
- Headers
- Key words & phrases
- Page descriptions
- Meta image tags
- Image Alt tags
- Technical issues/errors
- set up Google Analytics account
- set up Google Maps