Category Contextual Targeting puts your ads in front of people who are browsing sites that fall under a relevant content category.

Keyword Contextual Targeting puts your ads in front of people who are browsing content that includes keywords related to your target audience.

Facebook and Instagram are massive networks that provide you access to a large audience, in fact, the two social networks have a combined 2.2 billion monthly active users globally. Find, reach and engage your audience on Facebook and Instagram with social ads that are seamlessly delivered across desktop and mobile, in tandem with your overall digital campaign. Your social media advertising will:

• Give you additional storytelling capabilities
• Use enticing, large images
• Target people when they are relaxed and consuming content they are engaged with
• Grow your social media presence and build awareness of your business
• Allow you to build a following -- all ads contain page like buttons
• Take advantage of advanced audience targeting capabilities

Deliver your marketing message to users that are consuming content that not only aligns with your ad, but complements it too. Reach your audience on platforms they already know, love and read everyday—without disrupting their consumption habits. Native ads are responsive and built in real-time to integrate with the content and design of the site your message appears on, regardless of device.

Geotargeting will put your ad in front of your target audience based on their location.

Geotargeting by radius: Select a starting point and tell us how far around that location youwould like to display your ad.

Target 8 miles around: • 27501, 27526, 27592, 27603 North Carolina, US

Geofencing
Geofencing allows you to target your ad to display on mobile devices within a very specific geographic area. For example, you can target a specific street corner that attracts people that might be interested in your advertising.

Event Targeting
Use a geofence to build an audience that targets users based on their attendance of events during a specified window of time and in a specified location to serve them relevant content. Ideal prospects for Event Targeting:

• Conferences, conventions and tradeshows
• Sporting events
• Concerts & tours
• Festivals
• Community events
• Venues

Conversion Zones:
Target users visiting a specific location (e.g. a venue or an event) so you can deliver your marketing messages as they enter the location. Conversion Zones provide businesses next level attribution by:

• Tracking online to offline conversions
• Identifying audiences responding to mobile advertising by visiting a physical location