Welcome to summer! Unless you are in a part of the world where it is summer twelve months of the year, many health clubs will slow down until the kids get ready to return to school in late August or early September. Families and friends tend to ease into a more relaxed lifestyle, attend cookouts, […]
The arrival of spring is a welcome change for many of us, whether it is simply better weather or the promise of fresh starts, new growth and opportunity. For many, spring cannot arrive too soon unless, of course, you don’t have a marketing plan!
The 21-day Fitness Study: Don’t be Afraid!
Once upon a time I ran a multi-purpose health club that was afraid of the 21-day Fitness Study. “How do we do this?” “Do we have enough staff?” “Can we afford it?” Those are just a few of the objections I overcame.