The arrival of spring is a welcome change for many of us, whether it is simply better weather or the promise of fresh starts, new growth and opportunity. For many, spring cannot arrive too soon unless, of course, you don’t have a marketing plan!
The 21-day Fitness Study: Don’t be Afraid!
Once upon a time I ran a multi-purpose health club that was afraid of the 21-day Fitness Study. “How do we do this?” “Do we have enough staff?” “Can we afford it?” Those are just a few of the objections I overcame.
Internal Marketing is more than just posters; it serves a critical role in the forward movement of your business. It should be a key aspect incorporated into your overall marketing strategy.
“Your brand is possibly your most important attribute. It defines who you are, your values, your desires, your goals and your beliefs. It is the character of your company, from the inside out and how it is perceived from the outside looking in.
The summer tends to be a little slower for many clubs, but it doesn’t have to be. It is a great opportunity to combine a couple months of your marketing budget, have some fun and get a ton of fresh leads and new members.
During the turn of the century, a junior U.S. Navy Ofﬁcer gave his superiors an idea of constantly ﬁring upon targets using a method of continuous-aim ﬁring. It never occurred to the leaders of the ship to overcompensate for the perpetual motion of the ocean, so the results because of his suggestion were incredible.
One of the hardest things to do in marketing is connect emotionally to your prospect. Telling them how much stuff you have in your club just doesn’t do it, which makes me wonder why so many clubs continue to make that their message.
You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable. Consumers today are subjected to anywhere from 1,800 – 3,000 advertising messages per day. With that large of a statistic, it is no longer viable to rely only on word-of-mouth marketing.
In the fitness club industry, 40% of our clients leave each year. We must replace them and find even more in order to remain profitable. Prospects are the lifeblood of the industry, and we require hundreds of them every month.
Every club owner faces the same question: How do I increase revenues and stay ahead of my competition with a sluggish economy and rising costs?
The solution: you have to market to stay ahead. It’s a proven fact, you have to continually market your club to ensure prospects know you exist:
A quick and easy guide to everything you need to start a page for your business, from how-to post, upload photos, videos and much more…
It’s a seemingly irrelevant question isn’t it! Although, does it make any less sense than questions such as: How do I get fit? Or, how do I market my business? There is always more than one right answer, but the one thing they do have in common is the need for more information in order to answer correctly.
At times it seems that for any club, even their best members can start to lose their motivation. They visit the club less and less frequently, and horror, they may even cancel their membership. What has happened to them?
Welcome to summer! Unless you are on the west coast of the country where it is summer twelve months of the year, most health clubs will slow down until the little kiddies get ready to return to school in the fall.
It’s a new year and as tradition dictates, it’s time to make a resolution to get better at something this year. I say, let’s make a marketing resolution! Why not? Let’s all agree to work from a marketing plan this year.
Happy New Year! A new year has just begun and as is every New Year, it is a gift full of promise and growth yet to be realized. Now is the time to roll up your sleeves and turn to page one of your Marketing Plan!
Websites are high-functioning, integrated marketing tools that should be working for you 24/7. I believe all the marketing you do for your club or studio, whether in print or digital, should begin and end with your website.
You need a marketing plan. Without one, you are like a person in a dark room trying to find something. Eventually you may stumble across it, but how much time did you waste in the process? If you had turned on the lights, the odds are that you would have found it a lot faster. […]
Leverage Q3 for a Strong Q4…
Quarter 3 can be, when used wisely, a powerful set-up for quarter 4 successes. Take advantage of the summer season and its unique set of characteristics, such as low and/or inconsistent member usage, to leverage your brand to achieve Top of Mind status with prospects.