7 reasons why your digital marketing should include one or more of these: WHERE DID THOSE EMOJIS COME FROM? By now you’ve probably received an emoji in an email, via text message or on social media. You know, those yellow smiley (or sad) faces that were first introduced by Japanese Telecommunication companies in […]
Welcome to summer! Unless you are in a part of the world where it is summer twelve months of the year, many health clubs will slow down until the kids get ready to return to school in late August or early September. Families and friends tend to ease into a more relaxed lifestyle, attend cookouts, […]
The arrival of spring is a welcome change for many of us, whether it is simply better weather or the promise of fresh starts, new growth and opportunity. For many, spring cannot arrive too soon unless, of course, you don’t have a marketing plan!
The 21-day Fitness Study: Don’t be Afraid!
Once upon a time I ran a multi-purpose health club that was afraid of the 21-day Fitness Study. “How do we do this?” “Do we have enough staff?” “Can we afford it?” Those are just a few of the objections I overcame.
The arrival of spring is a welcome change for many of us, whether it is simply better weather or the promise of fresh starts, new growth and opportunity. For many, spring cannot arrive too soon unless, of course, you don’t have a marketing plan!