1. OFFER A FREE TRIAL MEMBERSHIP AND SPECIAL FALL DISCOUNT ON MEMBERSHIP DUES.
Nothing gets people more excited about fitness than a great deal! Offering a free trial membership or a discount on membership dues is a great way to get new prospects in the door. A free trial, with no commitment, helps them experience all that your club has to offer and can quite possibly get them hooked on working out.
Think about offering a free group exercise class during the trial membership. Nothing boosts fitness motivation like working out in a group. Working out together also helps to make fitness fun!
2. OFFER A 21-DAY FITNESS STUDY THAT FITNESS NEWBIES WILL LOVE
One of the most overlooked opportunities is conducting a free 21-day fitness study. These studies provide potential members with an opportunity to see if they will enjoy the gym experience before committing to membership. The best part? They’re completely free for the participants!
Never offered a 21-day fitness study? We’ve got you! Our “Fitness newbies will love your Free 21-day Fitness Study” will help you run one of your own studies without the need to hire more people. To make your life easier, we’ve created any promotional materials that you might need.
3. EDUCATE THAT INDOOR WORKOUTS SUPPORT FALL OUTDOOR ACTIVITIES
Working out at the club can help prepare and support your body for all your fall outdoor activities. From hiking to playing touch football, your body will be better conditioned and less likely to get injured when you’ve been regularly working out.
Use this opportunity to invite a personal trainer to give a seminar on how best to prepare for common fall activities. This is also a great time of year to start training for a fall 5K, 10k or even a half marathon. Many people find that having a goal to work towards helps keep them motivated to stay in shape.
4. GET LEADS WITH A “BRING A FRIEND” FALL FITNESS REFERRAL
The best advertising is word-of-mouth. Encourage current members to bring a friend to the club with a fall “bring a friend” fall referral promotion. For every friend that joins, the member gets entered into a drawing to win a prize which could be anything from a free month of membership for every referral who joins the club, to a gym bag full of healthy goodies, an ipad, itunes card or a gift certificate to your club’s clothing line or smoothie bar (if available).
5. ATTEND (OR CREATE) A WELLNESS EVENT
With the continued pandemic and variants, there has been a growing trend of a global self-care and wellness awareness and prevention. As a result, wellness events are making a huge comeback.
These events are the perfect opportunity for you to host a free group workout and show your support for your community. Not only will this help to attract new audiences, but it will also create some great marketing content for your social media channels.
If there’s nothing available in your local area, why not think about creating your own wellness event and invite other complementary businesses to take part.
Fall is in the air, and that means new prospects are thinking about getting in shape and developing a fitness routine. We hope that the five ideas listed above will help you, and your potential new members, get excited about fitness this season. And don’t forget – we have all the promotional tools you need to make these ideas a reality. So check out the creative samples on our website and get started today!