Better thinking. Brighter creative vision:
We're your health and fitness club marketing experts
At Susan K. Bailey we bring fitness to life by creating effective fitness club marketing that produces amazing results. We offer original, market-tested promotions, creative designs and compelling content. In our 25+ year history, we have established strong working relationships with hundreds of health and fitness centers giving us a unique perspective on the industry and how to develop successful health club marketing strategies that reach and inspire prospective members.
What Our Clients Say
October is typically not a great month for us. We needed something different that would get results. Susan K. Bailey’s Already A Member campaign increased our traffic by 30% over the previous year and accounted for over 50% of our new members. It tied for our best October EVER!
I have been using the prospect email service from Susan K. Bailey for over three months, it has paid for itself and then some. What I like the most about it is it’s fast and easy, it targets people in the zip code I choose, it reaches new people in a new way and at 5 cents per email, it’s a great buy. Try it!
We have been using Susan K. Bailey for several years now. Last year we were able to save money by committing to a New Year’s program when we did our fall mailing. We have the flexibility to pick the cards we like and tailor them to our club’s offer. We will be doing the same program again this year and look forward to saving $$$.
The 21-day Fitness Study: Don’t be Afraid!
Once upon a time I ran a multi-purpose health club that was afraid of the 21-day Fitness Study. “How do we do this?” “Do we have enough staff?” “Can we afford it?” Those are just a few of the objections I overcame.
Internal Marketing is more than just posters; it serves a critical role in the forward movement of your business. It should be a key aspect incorporated into your overall marketing strategy.
“Your brand is possibly your most important attribute. It defines who you are, your values, your desires, your goals and your beliefs. It is the character of your company, from the inside out and how it is perceived from the outside looking in.