It's time to inspire!

Motivate prospective members to embrace fall, to be more active, shed a few pounds, and to look and feel their absolute best.
Happy Holidays!
We are closed on December 26 & 27
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Better thinking. Brighter creative vision.

We’re your health and fitness club marketing experts

At SKBailey we bring fitness to life by creating effective fitness club marketing that produces amazing results. We offer original, market-tested promotions, creative designs and compelling content. In our 30+ year history, we have established strong working relationships with hundreds of health and fitness centers giving us a unique perspective on the industry and how to develop successful health club marketing strategies that reach and inspire prospective members.

From marketing, to marketing plans,
to coaching to websites and digital:

Running your business and managing day-to-day operations is a tall order. One that leaves little time to plan your marketing. With over 50 years combined experience in the fitness industry, our Marketing Coaches will help you develop promotional calendars as well as complete 12-month marketing plans and budgets that fit….well, you!

That sums up who we are. We take the time to sit with you, chat with you and listen to the hurdles you encounter in running your business. We’ll pull from our extensive experience and vast collection of proven tools to find the right solution for you…and we may just catch up on that ugly Christmas sweater we saw you wearing!


Looking to engage and create excitement with a new program or promotion? It’s all in the master plan. We’ll help you create the perfect attention-grabbing creative, hand-pick the vehicles, define your goals, track your success – even coach you on internal processes. Now that’s campaign development!

Communicate. Engage. Invite. Email marketing is a proven cornerstone in every marketing plan. At a fraction of the cost of most marketing tools, email marketing will help build a relationship with existing members. It’s one of the easiest ways to reinforce your marketing.


Is your website just a pretty (or not so pretty) billboard in disguise? Your website should do more than just be there as profit “drives” by. It should be your loudest champion – singing your praises, inviting your prospects and engaging your members – whether they are curled up at home, or on the road. Find out how we can transform your website from lazy to amazing!

We say it all the time – and it’s true! We have the most talented, most creative designers in the industry. From print, to signage, to digital and everything in between, our designers have an endless supply of fresh, modern ideas to ensure you stand out from the crowd.

What Our Clients Say

In the early stages, the time SKB spent on discovery and our needs assessment was incredibly valuable. Working with SKB is easy and seamless. They take care of all of our marketing needs including social media management, digital advertising, budgeting, website, email, internal programming and prospect marketing. We even have an online showroom our staff can see what’s coming up next. I would recommend any club work with SKB. The whole team is positive and make me feel like their only customer. They sell their services and they DELIVER it!

Rob Acquavella, In Shape Fitness Center

October is typically not a great month for us. We needed something different that would get results. Susan K. Bailey’s Already A Member campaign increased our traffic by 30% over the previous year and accounted for over 50% of our new members. It tied for our best October EVER!

Mike Connors, ClubWorx
General Manager

Fitness Unlimited has been using SKB for its Marketing Needs for many many years. When we purchased the club in February 2020, the SKB team was instrumental in helping us through the Covid nightmare. As new owners we were in the weeds, but they helped us redo our website and helped us pivot to a virtual platform through our website. We would have been lost without them. Now as we move further away from Covid, the SKB team has been great in helping us with our marketing messaging. We talk with the team at least once or twice per month to go over stats and discuss almost anything regarding the fitness industry from what is happening out there to next month's ads.  

Beth Whitney, Fitness Unlimited Milton MA