Reopening materials


Reopening materials

Better thinking. Brighter creative vision:

We're your health and fitness club marketing experts

At Susan K. Bailey we bring fitness to life by creating effective fitness club marketing that produces amazing results. We offer original, market-tested promotions, creative designs and compelling content. In our 25+ year history, we have established strong working relationships with hundreds of health and fitness centers giving us a unique perspective on the industry and how to develop successful health club marketing strategies that reach and inspire prospective members.

Looking for your next winning marketing idea?

Use these creative ideas for social media, email blasts, posts, your website and more! Ask us how.

From marketing, to marketing plans,
to coaching to websites and digital:

Marketing Plans & Coaching

Running your business and managing day-to-day operations is a tall order. One that leaves little time to plan your marketing. With over 50 years combined experience in the fitness industry, our Marketing Coaches will help you develop promotional calendars as well as complete 12-month marketing plans and budgets that fit....well, you!

Outstanding Service

That sums up who we are. We take the time to sit with you, chat with you and listen to the hurdles you encounter in running your business. We'll pull from our extensive experience and vast collection of proven tools to find the right solution for you...and we may just catch up on that ugly Christmas sweater we saw you wearing!

Campaign Development

Looking to engage and create excitement with a new program or promotion? It's all in the master plan. We'll help you create the perfect attention-grabbing creative, hand-pick the vehicles, define your goals, track your success - even coach you on internal processes. Now that's campaign development!

Email Marketing

Communicate. Engage. Invite. Email marketing is a proven cornerstone in every marketing plan. At a fraction of the cost of most marketing tools, email marketing will help build a relationship with existing members, and boost marketing efforts to targeted subscription-based prospects. It's one of the easiest ways to reinforce your marketing.


Is your website just a pretty (or not so pretty) billboard in disguise? Your website should do more than just be there as profit "drives" by. It should be your loudest champion - singing your praises, inviting your prospects and engaging your members - whether they are curled up at home, or on the road. Find out how we can transform your website from lazy to amazing!

Graphic Design

We say it all the time - and it's true! We have the most talented, most creative designers in the industry. From print, to signage, to digital and everything in between, our designers have an endless supply of fresh, modern ideas to ensure you stand out from the crowd.

What Our Clients Say

In the early stages, the time SKB spent on discovery and our needs assessment was incredibly valuable. Working with SKB is easy and seamless. They take care of all of our marketing needs including social media management, digital advertising, budgeting, website, email, internal programming and prospect marketing. We even have an online showroom our staff can see what’s coming up next. I would recommend any club work with SKB. The whole team is positive and make me feel like their only customer. They sell their services and they DELIVER it!

Rob Acquavella, In Shape Fitness Center

I want to say thank you for such a great job on my website. I was looking for a professional looking site and you delivered.
Thank you.

Kenyarda Patterson, Tekne Training

October is typically not a great month for us. We needed something different that would get results. Susan K. Bailey’s Already A Member campaign increased our traffic by 30% over the previous year and accounted for over 50% of our new members. It tied for our best October EVER!

Mike Connors, ClubWorx General Manager, ClubWorx
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