Case Studies

FIELD OF ABILITY

DESIGN MATERIALS:

  • Program Launch Poster
  • Online Sponsorship Brochure
  • Community Funding Flyer
  • Logo Design
Field of Ability
Field of Ability

The Background:

Field of Ability is a project launched on behalf of Quinte Challenger Baseball to construct a FULLY ACCESSIBLE, BARRIER FREE ball diamond. They are the recent winner of the Kraft-Heinz Project Play $250,000 donation. Players of Challenger Baseball have faced many difficulties due to a lack of facilities which can adequately accommodate the needs of participants. Inclusion is the focus of this project, giving every child the opportunity to play baseball in a fun, safe environment with no barriers. The goal is to revitalize an existing community ball field to a “Field of Ability”.

What SKB provided:

Susan K. Bailey began our relationship with this community project by being asked to design the Field of Ability logo. In preparation of the Project Launch event on June 3, 2018, a variety of pieces were developed including website, posters, flyers, digital material and a sponsorship brochure. SKB continues to provide design support services as required for Field of Ability’s on-going fund raising activities.

QUINTE HEALTH CARE (QHC)

DESIGN MATERIALS:

  • Banner
  • Strategic Plan: 6 Panel Newsletter
  • Poster/Plaque
  • 20th Anniversary Logo Design
Quinte Health Care
Quinte Health Care

The Background:

In 2011, Quinte Health Care approached Susan K. Bailey to design their first 5-Year Strategic Plan report. This initiative had us design and print a 16-page book, a simple tri-fold brochure, plus produce Vision and Mission Statement posters for display at the four local hospitals. The following year, we designed and printed their annual report.

What SKB provided:

In early 2018, QHC’s Strategic Plan material was due to be updated and rebranded for the next five year period. Since staff and the community were now familiar with the initiative, less information needed to be conveyed, so a smaller newsletter format was chosen for the report. Support material included posters and banners for display at the area hospitals. Our most recent collaboration with QHC has been the development of their 20th Anniversary logo.

The Children's Foundation

DESIGN MATERIALS:

  • Save The Date Poster 2016
  • Save The Date Poster 2017
  • Save The Date Poster 2018
The Children's Foundation

The Background:

The Children’s Foundation’s annual gala is its major yearly fundraising initiative. In 2016, Susan K. Bailey was first approached by the Gala’s Marketing Coordinator to see if we would like to become the event’s Design Sponsor, which SKB was more than happy to do.

What SKB provided:

Each year, a local citizen(s) is recognized as being the Foundation’s Guardian Angel for supporting area children. The gala’s theme is based on the “angel’s” interests, hobbies, personality, etc. Once the theme is decided, SKB designs the event logo and announcement poster, which helps set the tone for whole event. In the months leading up to the gala, marketing and promotional items are created eg. sponsorship brochure, posters, invitation, tickets, print & digital ads, etc - as well as anything needed for the event itself eg. evening program book, signage, plus follow up material.

The Windsor Retirement Residence

DESIGN MATERIALS:

  • Brand Standards Guidelines
  • Information Booklet
  • Magazine Ad
  • Newspaper Ad
  • Logo Design
The Windsor Retirement Residence
The Windsor Retirement Residence

The Background:

The Windsor Retirement Residence is located in Amherstview, Ontario. It is a luxurious senior living community created by a local physician with the help of top architects. It caters to young, active retirees and offers a wide range of upscale amenities.

What SKB provided:

Susan K. Bailey began working with The Windsor in early 2017 to update their brand in order to better position them within the local community and to attract clientele from larger urban markets. This included redesigning their logo, developing an accompanying brand guide, and creating a new website. Updated marketing and promotional material including, brochures, take ones, business cards, print ads, digital ads etc. has been created as required.