Reach Out With Targeted Messaging
Utilize your existing customer data and social media presence to craft messages that will resonate with busy moms and active families who are looking for convenient, affordable ways to stay healthy. Think about the types of activities or services families may need, as well as any special offers you can provide that will make it easier for them to take advantage of your club/studio offerings.
We’ve got you covered with attractive creative like these.
Leverage Existing Relationships
If you have relationships with local schools or organizations striving to promote health and wellness within the community, use those connections as an opportunity to extend your reach. Consider hosting a family health day at a local school or attending back-to-school fairs or school open houses to introduce yourself and your services to potential customers.
Consider hosting a school supply/backpack drive and offer a free day pass/or free class pass to anyone who donates. This is a great way to give back to your community and get people excited about your business.
Create Special Packages & Offers
Make it easy for busy moms and active families to try out your facility. Consider mom-and-me yoga /fitness classes or options for parents looking for activities the whole family can participate in together.
Creating Engaging Content
Creating engaging content is key when it comes to any successful back-to-school marketing campaign. Focus on topics such as healthy eating habits, staying active during the school year or ways to relieve stress during this busy time. Use your social media platforms to run family challenges online and create an event hashtag for participants to use to track all the fun!
By targeting busy moms and active families during back-to-school season, you can reach new prospects while providing valuable services for families trying to stay healthy and active despite their hectic schedules. With an effective marketing plan, outreach efforts, and creative marketing tailored towards busy parents, you can capitalize on and unlock more business during the back-to-school season.
We’ve got your back when it comes to back-to-school marketing! Let’s chat!
