7 reasons why your digital marketing should include one or more of these:
WHERE DID THOSE EMOJIS COME FROM?
By now you’ve probably received an emoji in an email, via text message or on social media. You know, those yellow smiley (or sad) faces that were first introduced by Japanese Telecommunication companies in the late 1990s. Then in 2010 they became a Unicode character set that popular companies like Apple and Android introduced to their keyboards in late 2011 and 2013, respectively.
THE FEAR OF USING EMOJIS AT WORK – I’ll look unprofessional
While emojis do a great job at allowing you to express yourself when communicating electronically, should you really use them at work?
A study published in Social Psychological and Personality Science, suggests that emojis can actually make you appear less competent.
If your work place is casual and many of your co-workers already use emojis in their correspondence, then chances are, they are acceptable.
If you work in a very corporate environment and/or are communicating with a manager OR someone else higher in rank, I would suggest omitting any emojis in your digital correspondence. Be professional both online and offline.
A great way to help you determine whether to use an emoticon or not is to be aware of something called mirroring, which we do naturally, and often unconsciously, to connect with others in-person.
Pay attention to your incoming online correspondence to see if emojis are being included. If not, then I recommend you refrain from using. If they are, then go ahead and include, but know when and which emojis to use. Remember, emojis are not universal and some will be more appropriate than others.
SO WHY USE EMJOIS AT ALL? LET’S SHED SOME LIGHT
Here are seven reasons why you should use emojis in your digital marketing.
We’ve been discussing the use of emojis in inter-office correspondence, but what about using emojis in a business’s social media? In a word…DEFINITELY! Social media is meant to be fun, expressive and interactive.
- USE EMOJIS IN YOUR INSTAGRAM BIOS AND POSTS FOR MORE ENGAGEMENT.
A 2017 study discovered that you will have up to 47.7% more INTERACTIONS on Instagram if you use emojis.
- USE EMOJIS TO MAKE YOUR COMPANY APPEAR MORE HUMAN
Using a happy face or heart in your marketing will help connect with your customers on a more casual level. Studies show that 45% of consumers lean towards brands that “don’t take themselves too seriously.”
- REACH MORE MILLENNIALS WITH USE OF EMOJIS
As Emojis continue to REPLACE WORDS, as a company it is important to keep up with change, especially if your target market is Millennials, who are very used to using Emojis in their everyday life.
- INCREASE YOUR CLICK THROUGH RATES (CTRs) ON YOUR DIGITAL ADS BY USING EMOJIS in your headlines.
One way to “stand out” in your marketing is through the use of Emojis. A company called Scoro A/B tested two ads one with an emoji in the subject line and one without. The headline with the emoji had 241% more clicks.
- USE EMOJIS IN THE SUBJECT LINES OF YOUR EMAIL CAMPAIGNS
Even though approximately 44% of consumers prefer email communication from companies, let’s face it, many of us receive a lot of emails daily. One way to get noticed, in the sea of emails, is by using Emojis in your subject line to increase not only your open-rates, but also, your click through rates. One email marketing study split their Valentine’s Email campaign into two groups. One group used the “lips” emoji in the subject line and the second group was text only. The result was a 24% read rate and an 89% inbox placement vs. the text-only group which achieved a 20% read rate and an 83% inbox placement.
- USE EMOJIS IN THE BODY COPY of emails/ads or posts.
Emojis relay your emotions in graphic form, for times when you can’t be face-to-face with your audience/clients. Impact your marketing campaigns and achieve greater reach by using copy with emotional content.
- USE EMOJIS IN YOUR META TITLES
Google, Bing and Yahoo have emoji search capabilities. Grab attention by displaying emojis in your listings on a Search Engine Results Page (SERP). Fun Tip: Google expands your results even more. For example, when doing a French Fries emoji search on Google, add the phrase “near me” to get the nearest “French fry” outlets. Yum!
Let’s sum things up!
Although emojis are popular in social media, you may want to be careful how you, or IF you, use them in inter-office correspondence.
For digital marketing, emoji usage is ALMOST A MUST! So go ahead and have fun, but be cautious. Do not overuse emojis and use those that relate to your branding. Don’t forget to consider your audience. Be aware that some emojis, like the pizza slice, has been adopted as part of the Domino’s brand, and the burger emoji by McDonalds.
Remember that use of emojis makes your company correspondence and digital marketing, be it heading, subject line or body copy, appear more human, emotional and relatable, resulting in more click open-rates and click through-rates. Try some A/B testing for yourself (see point 4 above). Experiment and track your results.
Are you excited to get started using emojis in your email and digital marketing campaigns, but feel uncertain or lack the time to get started, we can help!
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by Kathern Bly, Graphic Designer, Susan K. Bailey Marketing & Design